Knowledge thrives on encounters – the exchange of ideas and experiences, success stories shared, hurdles and barriers revealed. Our events provide a forum for the exchange of inspiring ideas. They bring together experts from a variety of disciplines, united by the fact that they are pioneers in their fields who seek honest discourse and continue to question the customer logic.
Would you like to co-host an event around a current topic? Would you like to be informed regularly of our upcoming events? Reach out to us!
MAS Marketing Management und Business Development
The new cohort of MAS students in Marketing Management and Business Development will commence studies January 9th at the University of Basel.
6th Forum DLM: Smart Services
At this year's DLM Forum, 80 representatives from international companies from various industries and science met to discuss the challenges and opportunities of smart services.
Alumni-Event of MAS Marketing and Business Development
Reunion and networking at its bests - with a professional impulse on Customer Dominant Logic.
Chatbots & Co. as a competitor for personal consulting?
Presentation on "Digital Consulting" at the Association of Swiss Insurance Professionals ASDA.
Successful transformation with customer insights
On April 04, we presented our KUM study on transformation and customer knowledge together with the Baselland Chamber of Commerce.
Energy Consumer 4.0
On April 24, leading personalities from the Swiss energy sector met at our event "Energy Consumer 4.0”.
Smart Services in Public Transportation
Public transport systems are in the midst of digital transformation. What advantages does this present to the customer? January 19th Manfred Bruhn spoke about the use of smart services in public transportation at the VDV Digital Summit.
Forum DLM: The application of AI in Service Management
Following a one-year break, we were able to host our 5th forum on Service Management at the University of Basel on September 3rd.
LinkedIn Session: Service Transformation meets Design
The process of service transformation is a great challenge for companies. At our event July 29th, we discussed with Studio Banana the crucial role design can play in this process.
LinkedIn Session: What would we do without cookies?
Automation and personalization are hyped as the great drivers of Customer Experience. Now we’re supposed to give up our cookies? On February 10th we discussed alternatives.