Knowledge thrives on encounters – the exchange of ideas and experiences, success stories shared, hurdles and barriers revealed. Our events provide a forum for the exchange of inspiring ideas. They bring together experts from a variety of disciplines, united by the fact that they are pioneers in their fields who seek honest discourse and continue to question the customer logic.

Would you like to co-host an event around a current topic? Would you like to be informed regularly of our upcoming events? Reach out to us!

Upcoming events

MAS in Marketing und Business Development

The new cohort of MAS students in Marketing Management and Business Development will commence studies January 9th at the University of Basel.

To the course

Looking back

Forum DLM on the topic of Smart Services

At this year's DLM Forum, 80 representatives from international companies from various industries and science met to discuss the challenges and opportunities of smart services.

To the event

Alumni-Event MAS Marketing und Business Development

Reunion and networking at its bests - with a professional impulse on Customer Dominant Logic.

Event mit der Wirtschaftskammer Baselland

Presentation on "Digital Consulting" at the Association of Swiss Insurance Professionals ASDA.

Event mit der Wirtschaftskammer Baselland

On April 04, we presented our KUM study on transformation and customer knowledge together with the Baselland Chamber of Commerce.

Energy Consumer 4.0

On April 24, leading personalities from the Swiss energy sector met at our event "Energy Consumer 4.0”.


To the event

Smart Services in Public Transportation

Public transport systems are in the midst of digital transformation. What advantages does this present to the customer? January 19th Manfred Bruhn spoke about the use of smart services in public transportation at the VDV Digital Summit.

Forum DLM The application of AI in Service Management

Following a one-year break, we were able to host our 5th forum on Service Management at the University of Basel on September 3rd.

About the event

Servicetransformation meets Design

The process of service transformation is a great challenge for companies. At our event July 29th, we discussed with Studio Banana the crucial role design can play in this process.


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What would we do without cookies?

Automation and personalization are hyped as the great drivers of Customer Experience. Now we’re supposed to give up our cookies? On February 10th we discussed alternatives.