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MAS Marketing and Business Development: Networking at its best

Great joy at the alumni event of the MAS Marketing and Business Development at the University of Basel - with a professional impulse on Customer Dominant Logic.
Read more … MAS Marketing and Business Development: Networking at its best
Manfred Bruhn in the #BeyondCXM Podcast about Customer Dominant Logic

Time for a comprehensive change of perspective in marketing logic: Away from the Goods and Service Dominant Logic, towards the Customer Dominant Logic.
Read more … Manfred Bruhn in the #BeyondCXM Podcast about Customer Dominant Logic