MAS Marketing and Business Development: Networking at its best
Great joy at the alumni event of the MAS Marketing and Business Development at the University of Basel - with a professional impulse on Customer Dominant Logic.
Study: Transformation and customer centricity
Survey in the Basel region on company transformation and the role of customer insights.
Brand, sustainability and consumer policy
New collection: How should certification marks be evaluated from the point of view of brand technology, customer orientation and consumer policy?
Manfred Bruhn in the #BeyondCXM Podcast about Customer Dominant Logic
Time for a comprehensive change of perspective in marketing logic: Away from the Goods and Service Dominant Logic, towards the Customer Dominant Logic.
Industry event: Energy customer 4.0
The energy world is undergoing massive change. The delivery point is becoming a prosumer, the meter a smart meter. Energy is changing from a commodity to an intelligent product. And the customer?
Sports sponsorship re-examined
Human rights, corona restrictions and over-commercialization: These issues are increasingly coming into focus in major sporting events. A guest article by Manfred Bruhn and Peter Rohlmann.