Brand, sustainability and consumer policy

The certification mark, which was introduced in response to an EU initiative in 2017, has been available in Germany since 2019. The main features are neutrality, monitoring/control and transparency for certain material or service promises for which the legal protection of a certification mark is claimed.

This collection explores the questions of how exactly the effect of this instrument can be assessed, what experience has already been gained with it, and how certification marks are to be evaluated in terms of brand technology, customer orientation, and consumer policy.

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