Purpose, Content, Experience... Webinar for opticians
While marketing was often reduced to advertising in the past, it is clear today that good marketing can do much more. It is about building valuable customer relationships and maintaining them in the long term. For companies, this creates many opportunities: more attention, long-term customer loyalty and positive recommendations are just a few positive effects that can be mentioned and which are also highly relevant for the optical industry.
The world of marketing is not standing still. Current trends such as content marketing, experience management, purpose marketing and omnichannel offer exciting opportunities for companies to position themselves (even) better with their customers and even turn customers into real fans. In her presentation, Mareike Ahlers will introduce relevant trends in marketing and show how opticians can use them to their advantage. In the subsequent discussion, this will be put to the test again together with the participants.