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The essential book for the successful management of customer relationships - for students, academics and practitioners.
Marketing für Nonprofit-Organisationen (Marketing for nonprofit organizations)
The success of nonprofit organizations is also increasingly dependent on a clear market and customer orientation.
Sportmarketing (sports marketing)
Sports marketing has become a complex and highly professional discipline. This book provides important suggestions for management practice.
Marke, Nachhaltigkeit und Verbraucherpolitik (Brand, sustainability and consumer policy)
How should certification mark be evaluated in terms of brand technology, customer orientation and consumer policy?
Künstliche Intelligenz im Dienstleistungsmanagement (Artificial Intelligence in Service Management)
AI triggers a variety of internal change processes and creates new forms of market development.
Marketing Weiterdenken (Next-Level Marketing)
Renowned personalities in marketing science as well as corporate management scrutinize the role of marketing and then take it to the next level.
Qualitätsmanagement für Non Profit Organisationen (Quality Management for Non-Profits)
Non-profit decision-makers will find that this book delivers valuable support in the systematic conceptualization and implementation of holistic quality management.
Automatisierung und Personalisierung von Dienstleistungen (Automation and Personalization of Services)
This book introduces and defines the automation and personalization of services and reveals which concepts will have a meaningful future.
Marketing für Nonprofit-Organisationen (Marketing for Non-Profit Organizations)
The success of a non-profit organization always depends on clear branding and customer orientation.
Qualitätsmanagement für Dienstleistungen (Quality Management for Service)
This book delivers concrete concepts and support in improving service quality.
Kooperative Dienstleistungen (Cooperative Services)
The book exposes areas of tension in different cooperative forms: from service cooperation to service coopetition.
Service Business Development
Renowned researchers and practitioners reveal how plans for service-based business models can be realized successfully.