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For many years our publications our publications have delivered current input for the developments in company development and marketing. Relevant knowledge without empty buzzwords. Our publications are must-have resources for students and handbooks for practitioners.

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Artikel «Servicetransformation Bruhn Ahlers, return, 2021» als PDF herunterladen 1,6 MB

The essential book for the successful management of customer relationships - for students, academics and practitioners.

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Artikel «Servicetransformation Bruhn Ahlers, return, 2021» als PDF herunterladen 1,6 MB

The success of nonprofit organizations is also increasingly dependent on a clear market and customer orientation.

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Sports marketing has become a complex and highly professional discipline. This book provides important suggestions for management practice.

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Artikel «Servicetransformation Bruhn Ahlers, return, 2021» als PDF herunterladen 1,6 MB

How should certification mark be evaluated in terms of brand technology, customer orientation and consumer policy?

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Artikel «Servicetransformation Bruhn Ahlers, return, 2021» als PDF herunterladen 1,6 MB

AI triggers a variety of internal change processes and creates new forms of market development.

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Artikel «Servicetransformation Bruhn Ahlers, return, 2021» als PDF herunterladen 1,6 MB

Renowned personalities in marketing science as well as corporate management scrutinize the role of marketing and then take it to the next level.

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Artikel «Servicetransformation Bruhn Ahlers, return, 2021» als PDF herunterladen 1,6 MB

Non-profit decision-makers will find that this book delivers valuable support in the systematic conceptualization and implementation of holistic quality management.

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Artikel «Servicetransformation Bruhn Ahlers, return, 2021» als PDF herunterladen 1,6 MB

This book introduces and defines the automation and personalization of services and reveals which concepts will have a meaningful future.

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Artikel «Servicetransformation Bruhn Ahlers, return, 2021» als PDF herunterladen 1,6 MB

The success of a non-profit organization always depends on clear branding and customer orientation.

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Artikel «Servicetransformation Bruhn Ahlers, return, 2021» als PDF herunterladen 1,6 MB

This book delivers concrete concepts and support in improving service quality.

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Artikel «Servicetransformation Bruhn Ahlers, return, 2021» als PDF herunterladen 1,6 MB

The book exposes areas of tension in different cooperative forms: from service cooperation to service coopetition.

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Artikel «Servicetransformation Bruhn Ahlers, return, 2021» als PDF herunterladen 1,6 MB

Renowned researchers and practitioners reveal how plans for service-based business models can be realized successfully.

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