Our series
of papers

As a spin-off of the University of Basel, we work at the interface of science and practice. The inspiration and foundation of our strategy­consulting always results from the scientific examination of practical problems. And vice versa, our scientific work is shaped by our practical experience. Thus, in the network of bruhnpartner and at the Universities of Basel and Hohenheim, new knowledge is continuously being generated, which we would like to share with practitioners.
 
In our publication series, we therefore provide you with current publications from our network on the topics of Service Business Development, Brand Development, Customer Development and Organizational Development. The articles provide you with an overview of current topics, serve as inspiration for new projects, or can offer orientation for the foundation of decisions and practical implementation.
 
We hope you enjoy reading it!

Service Business Development

  • Authors: Manfred Bruhn, Karsten Hadwich
  • Published: 2022

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  • Authors: Manfred Bruhn, Karsten Hadwich
  • Published: 2020

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  • Authors: Manfred Bruhn, Tim Senn
  • Published: 2019

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  • Authors: Florian Becker, Stefanie Bothe, Karsten Hadwich
  • Published: 2019

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  • Author: Karsten Hadwich
  • Published: 2019

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  • Authors: Manfred Bruhn, Karsten Hadwich
  • Published: 2019

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  • Authors: Manfred Bruhn, Karsten Hadwich
  • Published: 2018

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  • Authors: Manfred Bruhn, Michael Hepp, Karsten Hadwich
  • Published: 2015

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Brand Development

  • Authors: Manfred Bruhn, Mareike Ahlers
  • Published: 2022

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  • Authors: Manfred Bruhn, Verena Batt, Rudolph Blankschön, Mareike Ahlers
  • Published: 2020

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  • Authors: Manfred Bruhn, Venera Batt, Rudolph Blankschön, Mareike Ahlers
  • Published: 2020

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  • Authors: Manfred Bruhn, Peter Rohlmann
  • Published: 2021

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  • Authors: Manfred Bruhn, Peter Rohlmann
  • Published: 2021

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  • Authors: Mareike Ahlers, Tim Senn
  • Published: 2018

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  • Authors: Manfred Bruhn, Manuela Roßbach, Thilo Reichenbach, Mareike Ahlers
  • Published: 2016

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Customer Development

  • Author: Mareike Ahlers
  • Published: 2021

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  • Authors: Mareike Falter, Karsten Hadwich
  • Published: 2020

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  • Authors: Florian Becker, Stefanie Bothe, Karsten Hadwich
  • Published: 2017

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Organisational Development

  • Authors: Mareike Ahlers
  • Published: 2021

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  • Authors: Maximilian Popp, Karsten Hadwich
  • Published: 2020

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  • Authors: Mareike Falter, Bettina Bürkin, Karsten Hadwich
  • Published: 2018

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