Helping companies gain a deeper understanding of their customers and converting insights into successful strategies for applied customer-centricity, effective market positioning and successful service transformation

Study: Transformation and customer centricity

Survey in the Basel region on company transformation and the role of customer insights.

Brand, sustainability and consumer policy

New collection: How should certification marks be evaluated from the point of view of brand technology, customer orientation and consumer policy?

Manfred Bruhn in the #BeyondCXM Podcast about Customer Dominant Logic

Time for a comprehensive change of perspective in marketing logic: Away from the Goods and Service Dominant Logic, towards the Customer Dominant Logic.

Industry event: Energy customer 4.0

The energy world is undergoing massive change. The delivery point is becoming a prosumer, the meter a smart meter. Energy is changing from a commodity to an intelligent product. And the customer?

Sports sponsorship re-examined

Human rights, corona restrictions and over-commercialization: These issues are increasingly coming into focus in major sporting events. A guest article by Manfred Bruhn and Peter Rohlmann.

What Nirvana has to do with artificial intelligence

Light and shadow, strong and weak AI and what this has to do with Nirvana - presentation by Mareike Ahlers on the use of AI in service management.

Launch of the Swiss Digital Trust Label

Today was the launch of the Digital Trust Label. The world's first label of its kind that brings trust, transparency and simplicity back to the digital world. We are proud to have accompanied the Swiss Digital Initiative over the last two years in the development of the Digital Trust Label.

Purpose, Content, Experience... Webinar for opticians

Webinar for opticians on current trends in Marketing 4.0 and what this means for the industry.

Use of AI in service management

Fifth Service Management Forum in Basel on the topic of "Artificial Intelligence in Service Management".


Taking customer­centricity
to the very top

What is the common denominator among our diverse portfolio of projects? Their consistent customer logic orientation. We know that strategies are more successful when you reach customers in their own environment, offering them products and services that genuinely add value. The same holds true for an overarching company strategy as it does for marketing or customer retention strategies.

The definitive combination of customer insight, our strategic expertise, and deep understanding of operational behavior gives us the tools we need to build strategies that prove successful in the marketplace and measurably move organizations forward.

Service Business Development

Convincing service strategies are the bedrock of a successful business model. We help our customers identify the key success drivers within their service business and guide them through the entire process of service transformation. From developing a service vision and designing an affordable service portfolio to integrating service orientation into the organizational culture.

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Brand Development

Many brands are beautiful, but only a few are strong. We develop marketing strategies that reach and delight customers within their own ecosystem; marketing strategies that clearly differentiate themselves from those of the competition; and marketing strategies that can be executed with authenticity. In delivering on brand promises, we ensure that customers experience the brand values throughout their journey and that the entire organization and its culture are aligned with these values.

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Dominant Logic

We consistently maintain a customer-centric perspective. Following the principles of Customer Dominant Logic, we go beyond the classic concepts of customer focus.

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