MAS Marketing and Business Development: Networking at its best
Great joy at the alumni event of the MAS Marketing and Business Development at the University of Basel - with a professional impulse on Customer Dominant Logic.
Manfred Bruhn in the #BeyondCXM podcast about customer dominant logic
Time for a comprehensive change of perspective in marketing logic: Moving away from the goods and service dominant logic, towards the customer dominant logic.
The energy world is undergoing massive change. The delivery point is becoming a prosumer, the meter a smart meter. Energy is changing from a commodity to an intelligent product. And the customer?
Human rights, corona restrictions and over-commercialization: These issues are increasingly coming into focus in major sporting events. A guest article by Manfred Bruhn and Peter Rohlmann.