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Manfred Bruhn in the #BeyondCXM Podcast about Customer Dominant Logic

Time for a comprehensive change of perspective in marketing logic: Away from the Goods and Service Dominant Logic, towards the Customer Dominant Logic.

Industry event: Energy customer 4.0

The energy world is undergoing massive change. The delivery point is becoming a prosumer, the meter a smart meter. Energy is changing from a commodity to an intelligent product. And the customer?

Sports sponsorship re-examined

Human rights, corona restrictions and over-commercialization: These issues are increasingly coming into focus in major sporting events. A guest article by Manfred Bruhn and Peter Rohlmann.

What Nirvana has to do with artificial intelligence

Light and shadow, strong and weak AI and what this has to do with Nirvana - presentation by Mareike Ahlers on the use of AI in service management.

Purpose, Content, Experience... Webinar for opticians

Webinar for opticians on current trends in Marketing 4.0 and what this means for the industry.

Launch of the Swiss Digital Trust Label

Today was the launch of the Digital Trust Label. The world's first label of its kind that brings trust, transparency and simplicity back to the digital world. We are proud to have accompanied the Swiss Digital Initiative over the last two years in the development of the Digital Trust Label.